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- Be
listed by name and phone number only in the
telephone book.
- Use
name, phone, e-mail, but no address when registering
for conferences, workshops, classes, and meetings.
- Subscribe
electronically to newsletters, magazine, and
newspapers.
- Be
discriminating when giving out your business cards
to vendors. Consider including only your name,
phone number, e-mail and website on your cards.
- Most
mailers want a written request for removal from
mailing lists. An easy 3-step solution is to
use a Post-it note with the words "REMOVE FROM
MAILING LIST" written or rubber stamped on it. STEP
1-Look through the unwanted letter, catalog,
periodical, etc., for a fax number. In the
case of a catalog or periodical, the fax number is
usually located on the inside cover or the first
pages. If there's not a fax number, there is
probably a phone number and a quick call can get you
the fax number. STEP 2-Tear the page from the
publication, or use the envelopes in which the mail
was received, that has the address label attached. STEP
3 -Place the Post-it note above the address
label and fax it off to the company. You can
reuse that same Post-it note over and over again!
- Screen
Callers asking for your company's address, zip code,
name of senior buyer, etc. to avoid being placed on
mailing lists.
- Place
standard language on purchase orders, such as,
"Do not add this name or address to mailing
lists, or share, sell or trade this name or address
with others."
- Consider
not returning warranty registration cards for
consumer products. There is very little
benefit, if any, to the buyer. In case warranty
service is needed, the sales slip and the serial
number off the product will prove purchase date and
eligibility for service. This is also true of
software registration. Usually, the only
benefit to the buyer is a few months, at most, of
free technical support calls. And is not a
required part of the licensing agreement, as many
believe.
- Call
senders of unsolicited mail and ask them to remove
your name from their mailing list. Explain if
they want your business (the purpose of sending
their mailers), they shouldn't send you any more
mail or you will intentionally not purchase from
them.
- Get
off two major business mailing lists: Dun and
Bradstreet (D & B)-request a delisting verbally
or in writing. Call the D & B Customer
Service Center at (800) 333-0505.
Delisting will result in the permanent removal of
your business information from marketing directories
and/or mailing lists. InfoUSA-It takes up to
90 days from your business to be removed from their
lists. On letterhead, send your request to InfoUSA
Inc., 1020 E 1st St., Papillion, NE, 68046-7611
Attn: Business Update Department.
For
more information on how to reduce unwanted mail visit
these helpful links:
Ecological
Mail Coalition
Business
Junk Mail reduction Project
www.reduce.org
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